Author Archives: Brendan Egan

Brendan M. Egan & John S. Shegerian Announce Release Of First Book, 101 Tips From The Marketing Masters

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 Brendan M. Egan & John S. Shegerian, serial entrepreneurs and founders of The Marketing Masters, a digital marketing agency with offices in Chicago and Los Angeles, announced this week the release of their first book, 101 Tips From The Marketing Masters – Ways To Supercharge Your Marketing …

Top Marketing Trends To Follow In 2020

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It’s hard to believe it’s been 20 years since Y2K, and over the last two decades the internet and digital marketing have changed tremendously. A year ago, marketing experts predicted that digital marketers needed to take a closer look at …

Web Design Trends For 2019 & Beyond

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Many companies make the mistake of thinking that their work is over once their website has been built, but that’s not the case. Frequent updates are crucial to the success of your website—and your business, too. It’s important to stay …

Google’s Big August 2018 Algorithm Update & It’s Impacts

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Implementing effective SEO strategies is difficult, partly due to the fact that Google frequently updates its algorithm. The rules of SEO change with every new algorithm update, which means marketers must remain on their toes and ready to adapt to …

Engage Announces Launch of Online Talent Booking Platform

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Engage, a Los Angeles based startup with a mission to democratize the talent booking industry, announced the beta launch of their proprietary platform on October 9, 2018. The online platform digitizes the process of booking talent for various types of …

Should I Syndicate My Content Across Different Platforms?

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It takes a lot of time and effort to create a single piece of well written, informative content. In fact, it’s estimated that it takes most marketers between one to two hours to write a 500-word blog post. Because this is such …

How Important Are Links For SEO?

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Google uses a number of algorithms to determine how to rank a page within search results. Google’s first algorithm was PageRank, which used the number and quality of links to determine the importance of a website. Marketers quickly started to …

How to Get Feedback From Customers

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There’s no better way to improve your business than to listen to feedback from customers. After all, these are the people who will decide whether or not your business will be successful, so it’s important to make sure they are …

5 Reasons Why Your Content Marketing Strategy is Not Effective

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It’s been said that there is no better long-term marketing strategy than content marketing. But unfortunately, many businesses give up on content marketing because they don’t see the value in it. If you’re not seeing results with your content marketing, …

7 Best Ways To Prevent E-commerce Shopping Cart Abandonment

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People who visit your e-commerce store don’t always make a purchase. Visitors may leave right away or after a few minutes of browsing through the products. Many of these visitors even leave after adding items to their shopping cart, which …