Brendan’s Blog

Brendan’s Blog

Web Design Trends For 2019 & Beyond

November 18, 2018

Many companies make the mistake of thinking that their work is over once their website has been built, but that’s not the case. Frequent updates are crucial to the success of your website—and your business, too. It’s important to stay on top of trends in the web design world so you know when it’s time to make changes. Here’s a look at the trends to expect in 2019 and beyond:

Speed

The speed at which a website load

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Brendan’s Blog

Google’s Big August 2018 Algorithm Update & It’s Impacts

October 22, 2018

Implementing effective SEO strategies is difficult, partly due to the fact that Google frequently updates its algorithm. The rules of SEO change with every new algorithm update, which means marketers must remain on their toes and ready to adapt to whatever Google decides. The most recent algorithm update took place in August of this year. Who was affected by the update? What kind of impact did it have? Here’s what you need to know:

W

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Brendan’s Blog

Engage Announces Launch of Online Talent Booking Platform

October 10, 2018

Engage, a Los Angeles based startup with a mission to democratize the talent booking industry, announced the beta launch of their proprietary platform on October 9, 2018. The online platform digitizes the process of booking talent for various types of events and engagements. Engage has begun onboarding talent and readying the platform for bookings with a formal launch date of November 9, 2018. Engage was c

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Brendan’s Blog

Should I Syndicate My Content Across Different Platforms?

September 10, 2018

It takes a lot of time and effort to create a single piece of well written, informative content. In fact, it’s estimated that it takes most marketers between one to two hours to write a 500-word blog post. Because this is such a time-consuming process, it’s important to maximize the exposure of each piece of content so your hard work pays off. But, is syndicating your conte

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Brendan’s Blog

How Important Are Links For SEO?

June 18, 2018

Google uses a number of algorithms to determine how to rank a page within search results. Google’s first algorithm was PageRank, which used the number and quality of links to determine the importance of a website. Marketers quickly started to realize they could improve their rank within search results by building as many links to their website as possible--even if the links were paid for or placed on low quality websites. To prevent this problem,

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Brendan’s Blog

How to Get Feedback From Customers

May 15, 2018

There’s no better way to improve your business than to listen to feedback from customers. After all, these are the people who will decide whether or not your business will be successful, so it’s important to make sure they are satisfied with your services. But, getting customers to open up and share their honest opinions about your business can be challenging. Some customers don’t want to take the time to share their feedback, while others do no

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Brendan’s Blog

5 Reasons Why Your Content Marketing Strategy is Not Effective

April 23, 2018

It’s been said that there is no better long-term marketing strategy than content marketing. But unfortunately, many businesses give up on content marketing because they don’t see the value in it. If you’re not seeing results with your content marketing, it’s best to analyze your strategy to see where things went wrong instead of losing hope. Here are some of the reasons why your content marketing strategy is not effective:

There

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Brendan’s Blog

7 Best Ways To Prevent E-commerce Shopping Cart Abandonment

March 14, 2018

People who visit your e-commerce store don’t always make a purchase. Visitors may leave right away or after a few minutes of browsing through the products. Many of these visitors even leave after adding items to their shopping cart, which is known as shopping cart abandonment. In fact, it is estimated that about 77% of customers leave a website without

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Brendan’s Blog

5 Reasons Why You Should Be Using Remarketing Ads

February 26, 2018

Marketers shouldn’t expect every person who visits their company’s website to convert into a customer right away. However, marketers should also not assume that every person who leaves the website without converting is not interested in converting in the future. It’s possible for marketers to drive these customers back to their website and win them over with a little help from remarketing ads. A remarketing campaign shows targeted ads to peop

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Brendan’s Blog

Why Doesn’t Your Company Use Automated Marketing / Web Audits?

January 16, 2018

Businesses that are having trouble driving traffic to their website should consider having their website audited. A website audit is an in-depth analysis of a website to identify issues that could be affecting the site’s search visibility. To put it simply, a website audit is used to figure out what changes can be made to  improve the website’s ranking in search results and drive more traffic to the site. At Simple SEO Group, we conduct thorou

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