recent blog

recent blog

How Important Are Links For SEO?

June 18, 2018

Google uses a number of algorithms to determine how to rank a page within search results. Google’s first algorithm was PageRank, which used the number and quality of links to determine the importance of a website. Marketers quickly started to realize they could improve their rank within search results by building as many links to their website as possible--even if the links were paid for or placed on low quality websites. To prevent this problem,

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5 Reasons Why Your Content Marketing Strategy is Not Effective

April 23, 2018

It’s been said that there is no better long-term marketing strategy than content marketing. But unfortunately, many businesses give up on content marketing because they don’t see the value in it. If you’re not seeing results with your content marketing, it’s best to analyze your strategy to see where things went wrong instead of losing hope. Here are some of the reasons why your content marketing strategy is not effective:

There

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7 Best Ways To Prevent E-commerce Shopping Cart Abandonment

March 14, 2018

People who visit your e-commerce store don’t always make a purchase. Visitors may leave right away or after a few minutes of browsing through the products. Many of these visitors even leave after adding items to their shopping cart, which is known as shopping cart abandonment. In fact, it is estimated that about 77% of customers leave a website without

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5 Reasons Why You Should Be Using Remarketing Ads

February 26, 2018

Marketers shouldn’t expect every person who visits their company’s website to convert into a customer right away. However, marketers should also not assume that every person who leaves the website without converting is not interested in converting in the future. It’s possible for marketers to drive these customers back to their website and win them over with a little help from remarketing ads. A remarketing campaign shows targeted ads to peop

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Why Doesn’t Your Company Use Automated Marketing / Web Audits?

January 16, 2018

Businesses that are having trouble driving traffic to their website should consider having their website audited. A website audit is an in-depth analysis of a website to identify issues that could be affecting the site’s search visibility. To put it simply, a website audit is used to figure out what changes can be made to  improve the website’s ranking in search results and drive more traffic to the site. At Simple SEO Group, we conduct thorou

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